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What is local SEO and how it is an important for local business?

Local SEO is the process of optimizing your website so that you can gain higher local search rankings.

Nowadays, people don’t rely on the yellow pages or local directories to search any local services. They turn to Google instead. So, it is importance for any size of business to have visibility over local search engines. local SEO is particularly important to "brick and mortar" stores and services, house-keeping, plumbers, electricians etc.

The main advantage is the fact that when you focus on your local area, you can rank at the top fairly quickly.

Local SEO is the process of optimizing your website, online business listings, and social media profiles for local search results in search engines.

According to a study released by Chitika, more than 60 percent of traffic share (clicks on a search page) are attributed to the first three search results in Google. Take a look at a full breakdown of the top 10 Google organic listings and their average traffic share:

#1 – 32.5%
#2 – 17.6%
#3 – 11.4%
#4 – 8.1%
#5 – 6.1%
#6 – 4.4%
#7 – 3.5%
#8 – 3.1%
#9 – 2.6%
#10 – 2.4%

Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they're looking for your type of business. Local SEO uses search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal.

Local SEO could be a extremely effective variety of native on-line promoting. It permits native businesses to push their services to native customers at precisely the time they are yearning for your variety of business. native SEO uses search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal.