Is key word density now irrelevant?

[prahathi]

Is key word density now irrelevant?

Once a year, when my seasonal business quietens down for winter, I get a chance to review our SEO and look next at what we need to
do to keep rankings. I'm trying to update myself on a year's developments and have spotted somewhere along the line a hint that key
word density is no longer relevant (or as relevant) ?

We pretty much write for our users (in fairly copious quantities) and use title text and urls wisely, but if keyword density is of lesser importance, how do the search engines decide what a page is about? Or is this spread more evenly over a large number of factors?

Apologies in advance if there's a post answering exactly these questions, no doubt I'll trip right over it as soon as I've pressed the post button

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[kumarsatish]

Keyword density is that the share of times a keyword or phrase seems on an online page compared to the entire variety of words on the page. within the context of computer program optimisation keyword density are often used as an element in crucial whether or not an online page has relevancy to a such keyword or keyword phrase.

[fayeseom]

KWD has never ever been a factor. You get points for a keyword in your title, in your page header inurl in the body content and maybe even in your code you dont get extra points for adding those all up and simply dividing that number by everything not about the keyword.

A dumbass vision of someone that know nothing about SEO but can get people to believe anything.

[ChristieRodriguez37]

Yes peoples are still using spamming techniques like keyword stuffing, doorway pages & others to over optimize the website. Make sure about web-page keyword density, it should be not more than 5% and better to use synonyms for target keywords that reduce keyword density and help to create more relevant web-page.