Tips - On Site Optimization

[bobby231]

On-site optimization refers to the process of making your website appeal to both search engines and users. It reviews and improves both the public face of your website and the behind the scenes coding and technical set-up that only search engines see.

A search engine evaluates a website differently to a human visitor. A search engine can’t evaluate how nicely your website is designed, how well your content is written or how much value your products/services provide. It has to judge a website from a technical point of view.

On-site optimization is the foundation on which the off-site optimization process builds upon. Without it, off-site optimization efforts can go largely to waste. The process is wide ranging and will vary slightly from website to website, but these are some of the main factors that form the on-site optimization process:

-Add keywords to URLs, title tags, meta descriptions, header tags and alt tags.
-Ensure each page has a unique and descriptive title and description.
-Assign existing, or create new, pages for each keyword.
-Improve content to match/better content on competitor websites.
-Assess existing and potential keyword targets.
-Remove, merge or add to pages that have little useful content on them.
-Check the site loads properly in different web browsers and screen resolutions.
-Analyze inbound link profile.
-Ensure call to actions is located in prominent positions.
-Link to important pages from the homepage and/or main navigation area.
-Improve the readability and formatting of written content.
-Check for and fix broken links.
-Add structured data markup code.
-Claim authorship of content.
-Fix duplicate content issues.
-Add in-content links where appropriate.
-Remove unnecessary outbound links.
-Create a user-friendly 404 error page.
-Assess and improve page loading times.
-Add social media sharing buttons.
-Create and submit an XML sitemap.
-Set-up Google Analytics and Search Console.

[GuitarPrince]

Thanks for sharing this article, I am going to use these great tips on my 1st blog!