Search Engine Forums, SEO Forum

Content Marketing Vs Forum Posting: What is more helpful in ranking?

Hi,
Both are helpful. let's see the benefits of both of theme

Forum posting:

The main benefit of forum posting is that you can add links to signatures that are added at the end of your comment.
Forums are also used for direct marketing of products as you can market your products or product page in certain discussions where other users are asking for some good products and providers of a certain kind.
Web forums can be used to gain direct as well as indirect traffic to your website. As many numbers of posts made by a particular user in a forum, he or she gains more reputation and others users check for links suggested by him.

Content Marketing

Increases visibility of your brand
Develops lasting relationships with your audience
Improves brand awareness and recognition
Creates loyalty and trust, with both your current customers and prospects
Helps you to build authority and credibility
Positions your business as an expert in your industry
Generates traffic to your site to improve lead generation
Opens a channel of communication through social shares and comments
Helps your customer move through the purchase decision more quickly
Provides value with no strings attached

i vote for content marketing

I prefer to use both. However, experience of my colleagues proves that content marketing works better.