What is the role of a hummingbird in SEO?
Posted: Thu Oct 12, 2017 6:10 am
What is the role of a hummingbird in SEO?
Hummingbird is such a subtle update that no one noticed it before Google announced it had shipped a month earlier.
The main thing Hummingbird does is handle queries phrased as questions in a sensible fashion. SEOs have been owning Google for years on queries of this type. It's likely that question-focused content will now rank lower than traditional content.