What are long-tail keywords in SEO?

[MoulanaRafi]

What are long-tail keywords in SEO?

[OnlineWorkIdeas]

Long tail keywords are a keyword phrase of 2-4 keywords. Due of huge competition in search ranking, instead of trying to rank for a single keyword (ie. marketing), it's better to try to rank for a set of keyword phrase (i.e digital marketing tutorial). That is 3 words, ie, a long tail keyword. The idea is to include in the post title all these 3 words plus including them also in the post content, image name, headings, etc