Search Engine Forums, SEO Forum

Hi friends,
Any one tell me about What Is The Meaning Of Competitive Analysis?
and what is the use in seo.

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.

competitive analysis permits an organization to concentrate on those organizations with which it will be in direct competition.

Competitive analysis is the complete research regarding your competitors' analysis, about your competitors traffic, backlink status what keywords they are using for getting ranking, even for which social channel they are getting more traffic. Competitive analysis is very crucial step of SEO as it gives us a clear guidance regarding fixing our strategies. SEMrush tool can be used for competitors' research.