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What is the usage of an anchor tag in SEO?

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.

The anchor tag is essentially a tag that you can attach to a word or a phrase (exactly like you would a normal internal or external link), except it brings readers down to a different section of the page as opposed to another webpage. You're essentially creating a unique URL within the same page when you use this tag

The anchor tag or the <a> tag, is one of the most important html tags in terms of SEO. Links (both internal and from external websites), are built on it. The most common usage of the <a> tag is in conjuncture with the href attribute and it may look similar to this:

<a href=”http://www.google.com/” title=”seo guide for beginners”>seo guide for beginners</a>

The text seo guide for beginners in the above example is known as anchor text.

Anchor tag is a tag used to hyperlink a phrase which is a keyword. Each page must have an anchor tag. Title can be placed in the anchor tag.