Search Engine Forums, SEO Forum

Google's rich answer box is a relatively new feature that provides searchers with direct answers to their questions at the top of the search page.When the search engine finds an answer to the question, it will feature a snippet of the website's page at the very top of the search results page.

A “rich answer” is any attempt by Google to answer the searcher's query in search results in a way not requiring a click through to a website.