Search Engine Forums, SEO Forum

Link equity, also commonly known as “link juice”, is a frequently used term to describe the way in which a link can pass authority from one page to another. Link equity can be passed along to a webpage from both internal links (links coming from the same website) and external links (links coming from another website).

Link Equity previously referred to as Link Juice, is a search engine ranking factor formed on an idea that specific links pass value and authority from one page to another.

It is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.