Search Engine Forums, SEO Forum

SEJ is up with a new blog on PPC Tactics, this is just a glimpse, you can learn more from there.

1. Layered Audience: Demographics & Affinity
2. Layered Audience: In Market
3. Layered Audience: Life Events
4. Running One Responsive Search Ad (RSA) Per Ad Group
5. Establish a Target Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS)
6. Test Smart Bidding Strategies
7. Invest in Microsoft Ads Already, Will You?!?!
8. Using Google Analytics Data to Execute Remarketing Campaigns
9. Report the Store Visits Metric (For Businesses with Brick & Mortar Locations)
10. Review & (Most Likely) Revise Your Campaign Structure

You have shared great keynotes but I think it is not possible to understand it thoroughly by reading only the points!! One needs to read the whole blog to know about it.

Btw, thanks for sharing this with us, it will help us a lot!!!