Search Engine Forums, SEO Forum

Hey guys, what do you view as an acceptable conversion rate for your site? For our company site, we view someone registering for our free newsletter as a conversion. We just recently recalculated our conversion rate and I was wondering how that rate stacks up. I would imagine that it is pretty low, and if it is, I might have the data I need to suggest some design changes. So... what kind of conversion rate do your sites have?

I think customers leave the shopping cart after getting online comparison with other competitors in terms of price and brand or feeling a sort of insecurity during online payment.

I definitely don't know the answer to this but I really think it depends on how specific your traffic is.
I have a conversion rate of about 5% but I only get about 40-50 visitors per day.

Most of the common research on the subject indicates that free offers convert at around 3-5% from PPC campaigns and slightly lower for oraganic SEO. Of course a good free offer can convert at several times this but if you're getting rates of 8, 9 or 10%, you're doing something right.