The SEO Keyword Research Series
Posted: Fri Oct 29, 2010 6:04 am
Here is why you need to consider this when choosing which keyword or phrase to target. Imagine you have just chosen some keywords that fit all of the 'key' elements. You optimise your website with your new keyword or phrase and (low and behold!!) you manage to obtain a page one ranking on the Google Keyword Search. Your site gets tonnes of traffic and everything seems to be heading in the right direction. The only thing is...you are not making any sales!! No one is buying anything!! The reason is you have accidentally targeted a phrase or keyword that is not commercially viable.
For this reason, it is imperative that you check whether your keyword or phrase will be profitable. In order to check this we need to look at Google AdWords and Cost Per Click (CPC).
For this reason, it is imperative that you check whether your keyword or phrase will be profitable. In order to check this we need to look at Google AdWords and Cost Per Click (CPC).