Search Engine Optimisation - Why Optimise Your Site?
Posted: Fri Oct 29, 2010 6:06 am
The internet represents a totally different ballgame. Visitors to websites pre-qualify their interest in goods or services by conducting a search for them. Therefore, if someone sees your listing you know that he or she has at least some level of genuine interest in it, otherwise they never would have conducted the search for it.
So by getting on a top results page that relates to your product offerings, you are assuring yourself of exposure to an audience composed only of potential customers. Contrast that to the example we just looked at with the print ad. Where does it make more sense to be? The answer is clearly a search engine.
So by getting on a top results page that relates to your product offerings, you are assuring yourself of exposure to an audience composed only of potential customers. Contrast that to the example we just looked at with the print ad. Where does it make more sense to be? The answer is clearly a search engine.