Search Engine Forums, SEO Forum

Curious to know how these tiny URLs help or take away from SEO efforts? I know they make long, ugly URLs look more pretty but does using them in a backlink situation take away from potential link juice? Do they work the same way a 301 redirect works or is it different?
Some of our URLs get quite lengthy and the thought of shrinking them would be nice, although people wouldn't know what they were clicking. If the benefits of using tiny URLs are similar to regular URLs, it may be worth experimenting with.

As far as I know, they really don't affect link juice that much. They only serve to simplify the links ad will still direct users immediately to the pages intended.

I am using Google URL shortener.And as per my experience it is the best and it not takes much time to redirect.

it serves as the redirect link for your website.... but sometimes, they also use the links from tinyurl to submit their site in the same bookmarking or same directory site over and over again, because, they use different link today....