Postal Optimization Benefits Point to Improved ROI
It’s a given that postal rates will continue to climb, and postal savings are a major benefit of postal optimization. But savings are not the only advantage — just look at all the additional benefits…
1. Reduced postal rates
2. Realized postal discounts through logistics
3. Improved targeting through marketing analytics
4. Eliminated waste
5. Full IM™ barcode compliance
6. Improved profitability of mail campaigns
SourceLink’s Postal Optimization Delivers More
Many direct marketers provide basic postal optimization services of one kind or another, but SourceLink offers years of experience with the USPS, best-in-class data management and superior mail sortation methodology – all to help you reduce postal costs and improve your marketing ROI.
Data Processing. SourceLink uses industry-designed software to perform Address Hygiene and Standardization, NCOA, Merge/Purge, Postal Presort (First Class, Standard, Package Services and Periodicals) and Custom File Outputs. We also use proprietary software to perform specialized data splits, zip radius calculations, data appending, specialized barcode creation, logistics optimization and web-based mail tracking.
Superior Mail Sortation Determines Lowest Rates. Our expanded service combines patented MultiTrac® technology with postal savings analysis, superior mail sortation methodology and postal entry-point optimization to help our clients achieve significant postal savings. Our mail sortation methodology achieves desired in-home dates with the best possible postal savings.
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