How to improve my site speed and how important is it for SEO

[Hotter_DV]

Hi

I would like to know whether the traffic and SERP get affected by site speed? if so how would i reduce the speed? as my site is very slow.

Thanks

Yes traffic and SERP effected from slow site speed because user frustrated too early during visiting sites. You can increase the site speed reducing image, javascript and junk code.