4 Tips for Post-Panda SEO
Posted: Tue Jul 19, 2011 3:24 am
Google Panda Update 2.2, the latest update by Google to their search engine ranking system has hit the rankings and affected search results of millions of websites across the globe. This update by Google is targeted to downplay content farms and websites which have heavy amounts of duplicate pages
The new Panda updates have turned many SEO heads as we try to understand what the implications are for our websites and blog. Google purpose is to create a high quality search experience for all searchers who tap in their search queries looking for the perfect content. Additionally, Google wants to deliver this experience quickly and efficiently and award high-quality sites. To quote Google directly:
Tip 1: Streamline Your Site and Optimize for Fast and Efficient Load Times
Sites that are hastily thrown together usually pay the price down the road. Put enough time into planning your site structure to insure proper placement of content. Google tends to favor sites that are snappy, quick, and fast
Tip 2: Employ Behavioral Design to Deliver a Compelling User Experience
Employ behavioral design best practices to your site so it has a fluid navigational structure that helps users easily find what they are looking for. . Then design your site so that it delivers on what you have learned. Also, identify the kind of content your audience really wants and make plans to provide it. Keyword research can be a great tool to learn more about your audience, their needs To do this you must take the time to learn about your audience, interview them, get inside their head, and anticipate what they need and how they make decisions
Tip 3: Instill Trust in Your Visitors and Become the Authority on Your Topic
If your site is cited or called out by others as an authoritative source, then you are headed in the right direction.
This one is important for sites that are medical, legal, or otherwise consultative in nature, especially if they are e-commerce enabled. Users should see symbols that relay a safe environment for credit card purchases and a sense of confidentiality with sensitive visitor data. Furthermore Visitors need to feel they can trust that you will not lead them astray and take advantage of them.
Tip 4: Measure, Analyze, and Modify
Take time to study visitor activity on your site. Do your visitors spend a reasonable amount of time on your site or does your site have a high bounce rate? Maybe your site overall has great performance but you have a few pages that have low performance. Consider ditching them or improving them. You want all of your pages to be firing on all cylinders. Are your visitors browsing multiple pages throughout your site or do they tend to just look at one or two?
The new Panda updates have turned many SEO heads as we try to understand what the implications are for our websites and blog. Google purpose is to create a high quality search experience for all searchers who tap in their search queries looking for the perfect content. Additionally, Google wants to deliver this experience quickly and efficiently and award high-quality sites. To quote Google directly:
Tip 1: Streamline Your Site and Optimize for Fast and Efficient Load Times
Sites that are hastily thrown together usually pay the price down the road. Put enough time into planning your site structure to insure proper placement of content. Google tends to favor sites that are snappy, quick, and fast
Tip 2: Employ Behavioral Design to Deliver a Compelling User Experience
Employ behavioral design best practices to your site so it has a fluid navigational structure that helps users easily find what they are looking for. . Then design your site so that it delivers on what you have learned. Also, identify the kind of content your audience really wants and make plans to provide it. Keyword research can be a great tool to learn more about your audience, their needs To do this you must take the time to learn about your audience, interview them, get inside their head, and anticipate what they need and how they make decisions
Tip 3: Instill Trust in Your Visitors and Become the Authority on Your Topic
If your site is cited or called out by others as an authoritative source, then you are headed in the right direction.
This one is important for sites that are medical, legal, or otherwise consultative in nature, especially if they are e-commerce enabled. Users should see symbols that relay a safe environment for credit card purchases and a sense of confidentiality with sensitive visitor data. Furthermore Visitors need to feel they can trust that you will not lead them astray and take advantage of them.
Tip 4: Measure, Analyze, and Modify
Take time to study visitor activity on your site. Do your visitors spend a reasonable amount of time on your site or does your site have a high bounce rate? Maybe your site overall has great performance but you have a few pages that have low performance. Consider ditching them or improving them. You want all of your pages to be firing on all cylinders. Are your visitors browsing multiple pages throughout your site or do they tend to just look at one or two?