In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies
White hat search engine optimization (white hat SEO) refers to SEO strategies that aim to build a quality website over the long term by focusing on the website’s audience. White hat SEO techniques include creating unique, high-quality website content and providing links to other relevant content on the site. White hat SEO tactics adhere to all search engine rules and policies, which act to dissuade webmasters from gaming search engines at the expense of the reader's experience.