Hi johno123,
I see you've made some changes using submitexpress analyzer. That's good. And I will be honest with you, your site looks very attractive to me!
The only thing I would suggest to proceed with optimization. And I will shortly explain you why.
1. Ususally to make HTML page validated it's suggested to apply the first line of your code as the following:
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<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
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Then goes:
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<html>
<head>
<title>..........
<meta name="description" content=".....................
<meta name="keywords" content=".......................
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Then goes the rest:
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information about the robots, meta http-equiv, <style type="text/css">, etc.
I believe, it's important to keep the upper portion of the html code in sequence. I don't know how important it is, but I would put it that way.
2. I would also changed your "charset=windows-1252" to "charset=iso-8859-1". (Please read about different charsets)
3. If you look at the results of submitexpress analizing, you will notice, "Found no robots meta tag". This tag is not really required but helps spiders to index the web page.
So, I would suggest to put somewhere below <meta name="keywords" something like that:
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<meta name="robots" CONTENT="all, index, follow">
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4. Now about one of the most important parts:
Why do you use your major (as of my understanding) Title words "Paperless Bookstore" only one time in your page content, and placed them on the bottom of the page. If they are so important to you, I think you have to use them more frequently in your content as a text (not as image) and locate them as much as possible to the top of your page. The spider will recognize importance of those word. If they are not important to you, then try to use in your Title the other words with the bigger importance. The same is with your Title word "RESELL", etc.
Basically what I'm saying is:
Try to place your the most important words as high as possible to the top of your page content.
5. Now about keywords density:
According the keywords density analyzing tools, I've noticed you are using, for example, the word "article" 47 times (in all body words). The word "articles" you are using 35 times (in all body words). And I even didn't find them in your site Title, Description and keyword meta tags. I don't know why, but if such words are important to you then I would suggest to put them in Title, Description and keyword meta tags.
Another words, try to use keywords density analyzing tools to see how your site looks like in terms of keyword density.
6. And please, don't forget about good quality backlinks, they have the BIGGEST importance to the search engines rankings and site PR.
Hope it will help
Have a great day,
