SEM Targeting

Discuss keyword selection, research and related tools here.
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nihitthakkar
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SEM Targeting

Post by nihitthakkar »

Targeting keywords tells a search platform when to show your ads. SEM targeting takes it one step further. Through targeting, you set additional parameters for when your ad should show and who it should show to.
1. Location targeting sets ads to only show to people who are within a certain ZIP code or geographic area.
2. Ad schedule targeting sets ads to only show at certain times of the day or during specific days of the week.
3. Demographic targeting sets ads to only show to people who fit certain demographic categories based on age and gender.
4. Device targeting sets ads to only show to users on specific devices such as mobile phones, desktops, or tablets.

soleseriouss
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Re: SEM Targeting

Post by soleseriouss »

If SEM is done right, it can really drive good results.
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