Gift card for marketing

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Gift cards are a great way to encourage sales from current customers and direct new users to your eCommerce website or store. Not sure where to start? Here are a few reasons to use (and start selling) gift cards right away.
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Generate new business: Gift cards are a great way of expanding your customer base. Your current customers will often purchase gift cards for their friends and family, hopefully turning them into repeat customers as well. A massive study found that 11 percent of gift card shoppers are visiting a business for the first time.
Compete with larger retailers: Gift cards are an incredibly popular option for gifting, and they reduce the risk of returns. In order to compete with big-box and large scale retailers, you need to offer the same easy shopping experience.
Increase sales: Gift card purchases come with a significant uplift, with 72 percent of customers spending more than the value of the gift card, First Data reported.
Shift sales to slow seasons: Magento 2 gift card extension have a lasting impact. Think of all the cards sold during the Christmas season; redemption is often weeks or months later, during the slower business season. This makes gift cards a good tool for helping to create a more consistent business and inventory cycle. Make sure to feature gift cards as a primary item during the holiday season, in particular, to encourage sales.
Drive return visits: Gift cards that can be used multiple times will keep customers coming back to your online shop. Offer gift cards in denominations that are higher than price points for a single item to encourage shoppers to come back for subsequent purchases.