What is a pixel code in facebook?

[nortusfitness]

Hi experts!

What is the Pixel code in Facebook, How can i get it and what is the use of it?

[dpkmlm]

A Facebook pixel is an analytics tool that consists of a code that you can put on your website. The pixel fires to track site visitors. This data allows you to retarget those users with Facebook ads in the future, as well as see what they're doing on your site when they return.

[riyajindal]

A Facebook pixel is code that you place on your website. It helps you track conversions from Facebook ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website.
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