What is use of Hashtag on Instagram?

[ritesh3592]

Instagram has embedded hashtags as a way to search in their algorithm. This algorithm uses hashtags as a way to search and as a category. For example category of food, use it as #food or #foodporn #foodies and hence all people using this will fall under this category and hence making it more searchable on it.

[discountfountains]

Thank you for clarifying...it took me forever to understand what a hashtag was and how to use it in social media!!
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[rexwright]

Hi,
hashtags are used for ranking up your post. When you use hashtags about on post your post will be popular to those pages where these types of contents are shared and people see your post as well.

[amitdigital]

They are used to categorize content and make it more discoverable. Hashtags are clickable. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag.

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