What Is Customer Journey Mapping?

[JasonBrown]

Introducing Customer Journey Mapping…
This brings us to the process of Customer Journey Mapping. We define it based on an article on Harvard Business Review. Customer journey mapping involves creating a diagram (a customer journey map) that illustrates the steps your customer(s) go through in engaging with your company, whether it be a product, an online experience, retail experience, or a service, or any combination.

In other words, customer journey mapping is a process wherein you visualize and recreate the customer’s experience from their perspective across all the different touchpoints and points of engagement that are active. This involves streamlining every single engagement, interaction and experience so that there is absolute clarity at every stage of the customer journey regarding what the customer wants.

• Where does the first interaction happen with the customer?
• Is the customer able to transition to the following steps seamlessly?
• What are the common painpoints your customers experience along their journey with your brand?

Why you need to start mapping your customer’s journey today!
Customer Journey Maps are good storytelling conduits – they communicate to the brand the journey, along with the emotional quotient, that a customer experiences at every stage of the buyer journey. That said, why do you need to start with CJM right away?
To read More Visit:> https://cloudcherry.com/blog/customer-j ... customers/

[riyajindal]

A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from original engagement and into hopefully a long-term relationship.

[Arpita]

Thankyou for sharing this useful information!