Google page rank (weird)

[www.pricepoint.com]

I searched in Google this: avid ultimate levers

http://www.pricepoint.com/detail/11078- ... Levers.htm

this page has a page rank of 4 and showed up in the 5th position on the page.

http://www.outdoorsportz.com/BGBLOOOO1002.html

this page has a page rank of 2 and showed up #1 for this term.

I checked the keywords in the page source.

“Avid” we have it 16 more times

“Ultimate” we have it 13 more times

“Levers” we have it 6 more times.

To me I would think since we have the search terms more often and a higher page rank that we should be above them but this is not the case.

[overdriveelectronics]

Is the site that you searched against newer? If so, then this is the case of a lot of new sites, they will rank higher than the others but they will disappear fast. How many IBL's does the other site have. They could have a lot more than you but missed the google update so their PR is still low!