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Google CEO Eric Schmidt called the Internet a "Cesspool" Wednesday in reference to the quality of content and the amount of false information residing on it. This according to AdAge is a subject he spoke about with an audience of magazine executives at Google's campus, where an annual industry conference was taking place.

Schmidt stressed that "Brands are the solution, not the problem...Brands are how you sort out the cesspool."

Schmidt is absolutely right. The Internet is a Cesspool of garbage, and relevancy and brands are the way to filter out what's good. It's no different than it's ever been.