key feature of the google adword

[MarilynHyland]

Here are the key features of the Google adword.
1.) Innovative ads
2.) Insightful reporting
3.) Powerful tools
4.) Implications
5.) Bidding

[pratapemblix]

Adwords is nothing but a bidding for the keywords.
adsense is to put the ads in the websites. Best feature in adsense is to show the related ads according to the user interest.