Keyword Ranking Problem [Reasons & Solution]

[alexweb]

Hi

First of all 200 factors are playing a role in Google Ranking. I'm attempting to get a keyword to rank higher, but it's stuck in the 50s-60s. The keyword is associated with a service, such as "aloe vera" or "aloe vera peel." The keyword difficulty is low, the webpage has a reasonable amount of content, and meta-tags such as title/slug/description include the term. The keyword does not appear in Google's top ten results.

What causes the ranking to be so low? I have checked Google Search Console there are no issues or penalization. I have checked title tags, and there are:
1. My website's on-page does not match Google's guidelines.
2. My website links are in quantity not in quality
3. It takes too long for my website to load.

What are your thoughts on the reasons for a website's loss of ranking? and Why isn't it indexed / Rank on Google?