Search Engine Forums, SEO Forum

Some guy I was just speaking to said that he had heard that google is going Pay Per click only in Januray, is there any truth in this or is it just a load of rubbish?

Google knows that going pay per click only would be a big mistake. People tend to trust organic listings more than the sponsored search. I think they would lose their user base if they went PPC only.

Also, I think another engine went to sponsored listings only and ended up failing miserably. I think it was Ask Jeeves, but I'm not sure...

It was ask jeeves and then they revamped and went to just ask.com and have both. Google would be gone if they only used ppc. many cannot compete on a ppc basis and people dont really like sponsored links. Searching would be decreased dramatically!