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What are some tools used to track the online reputation of a brand or a business?

You can find it from Google. Some tools that can useful are Trackur, Naymz.

Brandyourself is a good tool for managing the online reputation. In this tool you can add your URL and it will suggest you the tips to increase the ranking of your positive search result in search engines.

I have not seen a tool that processes directly your mentions in Yahoo answers for example but Reputation management is definitely enjoying an increasing demand...

Reputation management becomes a necessity if you have poor online reputation. With wise moves you can substantially bring down the negative reputation feedbacks.

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I have not seen a tool that processes directly your mentions in Yahoo answers for example but Reputation management is definitely enjoying an increasing demand...
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Tools that can simplify online reputation management:
1. Trackur
2. Naymz
3. Brandseye
4. Rankur
5. SocialMention
6. GoogleAlerts

1.Trackur is a social media monitoring tool that offers instant notifications when your brand is mentioned.
2. Naymz is a useful tool for tracking your social influence, which is closely tied to your online reputation.
3.Brandseye has a full set of features that make online reputation management simple.
4. Discover trending topics, track your social media presence and manage your online reputation more effectively with Rankur.

Online Reputation Management Tools:
1. Naymz
2. Trackur
3. Brandyourself
4. Brandseye
5. GoogleAlerts

Trackur, Rankur, Naymz, Brandyourself, Brandseye, GoogleAlerts are good tools.

trackur and naymz are very good tool for ORM.