What is differcnce between cpc and ppc ?

For discussion of cost-per-click (CPC) engines, such as Yahoo! and Google Adwords.
Arpita
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Re: What is differcnce between cpc and ppc ?

Post by Arpita »

(CPC means Cost per Click ads, while CPM means Cost-Per-Thousand Impressions of the ad.) ... To get the same number of clicks, 1.49% of the people who see the ad would have to click on it (that's click through rate, or CTR). Mathematically comparing the cost of CPC to CPM is simple.

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