Monetizing PPC traffic

For discussion of cost-per-click (CPC) engines, such as Yahoo! and Google Adwords.
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interleads
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Monetizing PPC traffic

Post by interleads »

I am forever breaking even with ppc traffic. I have added sound. Newsletter subscription forms and very targeted landing pages. Anybody have any interesting ideas how to maximize the returns from ppc traffic?
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interleads
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Targeted keywords

Post by interleads »

I have that covered. I create separate landing pages for each keyword.
You are right though. When I did not do this my prices jumped to $5. per keyword. When I changed domains and made special pages for each keyword my prices dropped to 12 cents! I still need another edge.
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DnPresident
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Re: Targeted keywords

Post by DnPresident »

interleads wrote:I have that covered. I create separate landing pages for each keyword.
You are right though. When I did not do this my prices jumped to $5. per keyword. When I changed domains and made special pages for each keyword my prices dropped to 12 cents! I still need another edge.
Seperate Landing page for each keyword? I don't think I could do that but I guess I could try to decrease my keywords down to 3 or so for each ad and see if that lowered my CPC....

quickregister
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Google vs Yahoo

Post by quickregister »

I noticed that my conversion rate for Yahoo was double that for Google
for the same campaigns. Maybe it is time to put more emphasis on Google.

guinanie
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Re: Google vs Yahoo

Post by guinanie »

You are right, you need to more focus on Google because most of the users used Google and it is the best search engine with double conversion rate.
quickregister wrote:I noticed that my conversion rate for Yahoo was double that for Google
for the same campaigns. Maybe it is time to put more emphasis on Google.

simp1213
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Post by simp1213 »

That's right Yahoo conversions are very poor

Doets1962
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Re: Monetizing PPC traffic

Post by Doets1962 »

it is a for china, so its very limited. if you want to target the market of china then you should go for baidu.

Arpita
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Re: Monetizing PPC traffic

Post by Arpita »

Pay per click advertising. Pay per click (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results.

riyajindal
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Re: Monetizing PPC traffic

Post by riyajindal »

Thankyou for sharing this useful information!

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