If Broad Match Keywords Effective for Quality Lead Generation?

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SteveGood
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If Broad Match Keywords Effective for Quality Lead Generation?

Post by SteveGood »

Hi,




We have run the Google ads campaign for our client?. If anyone knows broad match keywords effective for quality lead generations?. Expert, please share your experience with us?.

SEOCambridge
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Re: If Broad Match Keywords Effective for Quality Lead Generation?

Post by SEOCambridge »

Honestly, it varies immensely from industry to industry. Can you give me an example of what you had in mind? We had a client who did broad match and wiped out a budget in no time before they ended up working with us.

SteveGood
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Re: If Broad Match Keywords Effective for Quality Lead Generation?

Post by SteveGood »

SEOCambridge wrote:
Fri Feb 19, 2021 9:54 pm
Honestly, it varies immensely from industry to industry. Can you give me an example of what you had in mind? We had a client who did broad match and wiped out a budget in no time before they ended up working with us.


The broad match keyword is "Open trading account online". If you have any idea about the lead generation using this broad match keyword for Google ads trading campaign?.
Last edited by SteveGood on Thu Apr 15, 2021 1:05 am, edited 1 time in total.

SEOCambridge
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Re: If Broad Match Keywords Effective for Quality Lead Generation?

Post by SEOCambridge »

SteveGood wrote:
Sat Feb 20, 2021 1:28 am
SEOCambridge wrote:
Fri Feb 19, 2021 9:54 pm
Honestly, it varies immensely from industry to industry. Can you give me an example of what you had in mind? We had a client who did broad match and wiped out a budget in no time before they ended up working with us.


The broad match keyword is Open trading account online. If you have any idea about the lead generation using this broad match keyword for Google ads trading campaign?.
Honestly, that might be way too broad of a match, you could likely see the same thing as our other client where the budget was demolished in no time with unqualified leads. Whereabouts does your client operate geographically?

SteveGood
Posts: 407
Joined: Tue Aug 20, 2019 10:10 pm
Location: India
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Re: If Broad Match Keywords Effective for Quality Lead Generation?

Post by SteveGood »

SEOCambridge wrote:
Sat Feb 20, 2021 11:11 pm
SteveGood wrote:
Sat Feb 20, 2021 1:28 am
SEOCambridge wrote:
Fri Feb 19, 2021 9:54 pm
Honestly, it varies immensely from industry to industry. Can you give me an example of what you had in mind? We had a client who did broad match and wiped out a budget in no time before they ended up working with us.


The broad match keyword is Open trading account online. If you have any idea about the lead generation using this broad match keyword for Google ads trading campaign?.
Honestly, that might be way too broad of a match, you could likely see the same thing as our other client where the budget was demolished in no time with unqualified leads. Whereabouts does your client operate geographically?
Our client targetted location is India. It is the biggest market in the world.

SEOCambridge
Posts: 33
Joined: Fri Jan 29, 2021 1:47 pm
Contact:

Re: If Broad Match Keywords Effective for Quality Lead Generation?

Post by SEOCambridge »

SteveGood wrote:
Mon Feb 22, 2021 12:14 am
SEOCambridge wrote:
Sat Feb 20, 2021 11:11 pm
SteveGood wrote:
Sat Feb 20, 2021 1:28 am




The broad match keyword is Open trading account online. If you have any idea about the lead generation using this broad match keyword for Google ads trading campaign?.
Honestly, that might be way too broad of a match, you could likely see the same thing as our other client where the budget was demolished in no time with unqualified leads. Whereabouts does your client operate geographically?
Our client targetted location is India. It is the biggest market in the world.
Yeah, are they a national company or are they city/region-specific?

SEOCambridge
Posts: 33
Joined: Fri Jan 29, 2021 1:47 pm
Contact:

Re: If Broad Match Keywords Effective for Quality Lead Generation?

Post by SEOCambridge »

SteveGood wrote:
Sat Feb 20, 2021 1:28 am
SEOCambridge wrote:
Fri Feb 19, 2021 9:54 pm
Honestly, it varies immensely from industry to industry. Can you give me an example of what you had in mind? We had a client who did broad match and wiped out a budget in no time before they ended up working with us.


The broad match keyword is "Open trading account online". If you have any idea about the lead generation using this broad match keyword for Google ads trading campaign?.
Is this for financial services / stock trading? What's the Keyword planner saying for match types? My only fear is that with broad match, it could get messy for a longtail keyword like that.

SteveGood
Posts: 407
Joined: Tue Aug 20, 2019 10:10 pm
Location: India
Contact:

Re: If Broad Match Keywords Effective for Quality Lead Generation?

Post by SteveGood »

SEOCambridge wrote:
Thu Apr 15, 2021 1:29 pm
SteveGood wrote:
Sat Feb 20, 2021 1:28 am
SEOCambridge wrote:
Fri Feb 19, 2021 9:54 pm
Honestly, it varies immensely from industry to industry. Can you give me an example of what you had in mind? We had a client who did broad match and wiped out a budget in no time before they ended up working with us.


The broad match keyword is "Open trading account online". If you have any idea about the lead generation using this broad match keyword for Google ads trading campaign?.
Is this for financial services / stock trading? What's the Keyword planner saying for match types? My only fear is that with broad match, it could get messy for a longtail keyword like that.

It is a stock trading brokerage service-based campaign?

SEOCambridge
Posts: 33
Joined: Fri Jan 29, 2021 1:47 pm
Contact:

Re: If Broad Match Keywords Effective for Quality Lead Generation?

Post by SEOCambridge »

SteveGood wrote:
Mon Apr 19, 2021 12:25 am
SEOCambridge wrote:
Thu Apr 15, 2021 1:29 pm
SteveGood wrote:
Sat Feb 20, 2021 1:28 am




The broad match keyword is "Open trading account online". If you have any idea about the lead generation using this broad match keyword for Google ads trading campaign?.
Is this for financial services / stock trading? What's the Keyword planner saying for match types? My only fear is that with broad match, it could get messy for a longtail keyword like that.

It is a stock trading brokerage service-based campaign?
Yeah I think that works then. Obviously the key is to test the campaign itself and see where conversions are being driven and then cut the losing keywords.

SteveGood
Posts: 407
Joined: Tue Aug 20, 2019 10:10 pm
Location: India
Contact:

Re: If Broad Match Keywords Effective for Quality Lead Generation?

Post by SteveGood »

Now we have added broad match keywords in our Google ads campaign. It works well and generated lots of leads and unfortunately, it is not potential leads. We get only 30% to 40% of quality leads.

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