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I am forever breaking even with ppc traffic. I have added sound. Newsletter subscription forms and very targeted landing pages. Anybody have any interesting ideas how to maximize the returns from ppc traffic?

I have that covered. I create separate landing pages for each keyword.
You are right though. When I did not do this my prices jumped to $5. per keyword. When I changed domains and made special pages for each keyword my prices dropped to 12 cents! I still need another edge.

interleads wrote:I have that covered. I create separate landing pages for each keyword.
You are right though. When I did not do this my prices jumped to $5. per keyword. When I changed domains and made special pages for each keyword my prices dropped to 12 cents! I still need another edge.

Seperate Landing page for each keyword? I don't think I could do that but I guess I could try to decrease my keywords down to 3 or so for each ad and see if that lowered my CPC....

I noticed that my conversion rate for Yahoo was double that for Google
for the same campaigns. Maybe it is time to put more emphasis on Google.

You are right, you need to more focus on Google because most of the users used Google and it is the best search engine with double conversion rate.

quickregister wrote:I noticed that my conversion rate for Yahoo was double that for Google
for the same campaigns. Maybe it is time to put more emphasis on Google.

That's right Yahoo conversions are very poor

it is a for china, so its very limited. if you want to target the market of china then you should go for baidu.

Pay per click advertising. Pay per click (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results.

Thankyou for sharing this useful information!