Pay Per Click CAN be a bargain

[harryDee]

Pay per click advertising, or paid search advertising, can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.

PPC advertising is fast
With some systems, such as Google Ads (formerly Google AdWords), you can generate targeted traffic within a few minutes of opening an account.

PPC advertising is also nimble
Where organic search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions and changing customer interests.

PPC advertising can also be a bargain
Sometimes, you can find keyword ‘niches’ for which the top bid is a fantastic deal. These are longer, highly specific phrases that not everyone will have taken the time to pursue; “long-tail search terms”. In this case, PPC is a great option because you can generate highly targeted traffic to your site for a fraction of the cost of any other form of paid advertising.

So, balancing the good and the bad, where does PPC fit in? As a focused advertising tool.

[riyajindal]

This means that you'll be paying every time someone clicks on your ads. You can also be charged based on ad impressions, video views, and other metrics. Having a solid Facebook PPC (pay-per-click) strategy helps you to get more people to your website and increase the sales revenue.

[Arpita]

Pay Per Click marketing (PPC for short) is a model of advertising that allows marketers to pay only when their ad is clicked by an online user. Search engines like Google and Bing make pay per click advertising available on an auction basis.