What is the difference between bounce rate and exit rate?

[EmilyPete]

What is the difference between bounce rate and exit rate?

[KateSteel]

Bounce Rate: the percentage of visitors to a particular site who navigate away from the site after viewing only one page.

Exit Rate: For all page views to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.

[CarolineMurphy]

A high bounce rate on a home page is usually a sign that something is wrong. But again, ensure you have a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for few keywords and very high for others. Maybe you’re getting a lot of StumbleUpon traffic which, by its very nature, has a high bounce rate.

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.

[Priny1974]

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium

[kumarsatish]

Great information thanks for sharing with us

[anneroberts]

Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.

[Intuz]

Exit rate is the percentage of visitors who leave a website from a particular page after visiting at least one other page in the site.
Single page exit rate = Number of page exits / Number of page views
The number of page views used in the formula includes single page visits. As a result, exit rate as displayed in Google includes bounce rate.

Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

[spymee007]

To understand the difference between Exit Rate and Bounce Rate for a particular page, keep the following points in mind:

For all pageviews to the page, Exit Rate is the percentage that were the last in the session.
For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session.
Bounce Rate for a page is based only on sessions that start with that page.