9 Key Factors to Offer a Better Mobile Ecommerce Experience

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For creating sales, we think it goes without saying that, the user experience that your mobile e-commerce website provides needs to be ideal.

You’ll have to make sure your whole shopping experience is without resistance and seamless up to the point where your users check out, and beyond.

But there are literally a thousand things that can difficult the user experience of your e-commerce website and if you are lagging in making conversions, finding the precise problem on your website that is driving users to your opposition can be a bit of a task.
The list of all the problems that can make your users bounce is endless, we have gathered a list of 9 key factors that can slightly improve the checkout experience on your mobile e-commerce website and will absolutely help you score more sales.
They are as follows:

1. A SUPER-QUICK WEBSITE

If you don’t have a website that loads and responds quickly, you might as well forget about making changes.

When it comes to mobile e-commerce websites, your website speed can play the main role in making your users stay or hoping to a competitor’s website.

According to Google, your website must not take more than 3 sec to load, anything more than that would lead to bounces, a lot of it. Mobile users expect less friction when it comes to browsing websites and is not adapted to delays. They need to see their content easily and quickly and that’s what you’ll have to take care of to make them stick to your website and make some sales. custom software development company help you develop an E-commerce website

You can use a tool like ’Pingdom’ to easily check what your present website speed is and how to enhance it.

2. FOCUS ON SECURITY

Many people still are doubting about giving their personal information to online stores and other websites, and they have all the reasons to be.

Showing trust signals throughout the shopping experience can deepen the trust they have on your store. According to a Baymard Institute study, displaying trust seals on a checkout page is the top factor that induces trust and prompts the customer to buy.

3. PROVIDE THE FUNCTIONALITY TO ZOOM IMAGES

Nothing disappoints a user more on an e-commerce website than not being able to zoom in to see the product images they like. While this selection can be found on many desktop websites, on mobile, the functionality is still catching up.

Typically, users zoom in to images to check the quality of a product’s material. Not giving them that choice or uploading bad quality product images can really offend the user experience of your users and can prompt them to leave your store and find the same product on some other website. And we really don’t think you need that, so don’t forget to let your users zoom in on all your product images and help make them better purchase decisions.

4. PROMINENT SEARCH BAR & IMPLEMENT AUTOCOMPLETE FUNCTIONALITY

By not implementing a search bar on your e-commerce website, you are adding useless abrasion for the users who already know what they want to purchase from your website.

Additionally, 73% of visitors leave a website if they can’t find what they are searching for. So, if you haven’t already, by just adding a search bar importantly on your e-commerce website, you can double your sales.

Combine it with rich autocomplete functionality and graphics and see your conversions go up like crazy. But make sure, your algorithm displays relevant results, else adding graphics to irrelevant results won’t do you much good. See how ‘LED Hut’ increased their conversion rate by 200% just by optimizing their search abilities.

5. CONSIDER GIVING A GUEST CHECKOUT OPTION

Doesn’t matter how simple your registration process is, some users just don’t like to indulge in the difficult registration process in any way. For this kind of users, you can implement a guest checkout option on your e-commerce website for making quick sales.
You’ll lose out on a lot of approaching emails that way which you could have made use of to strengthen your relationship with visions with the help of your marketing campaigns. So, we would suggest you to start collecting emails primary in the buyer journey to decrease friction for the users who are about to check out and add a guest register option anyway just to stay in the good books of those impatient users.

6. SHOW A PROGRESS BAR

Imagine, you think you are about to buy a product from a website and are keenly waiting for the payment gateway to show up only to know that there is a hidden number of steps involved in the process before you could reach that part. Would you follow up with your buying decision? Most preferably, no.

If there was a bar or some other information on top that told you that you just wanted to complete 3 more steps before making the final payment, would you continue? The answer would probably be on a positive side of the range.

That’s what showing a growth bar in your checkout process can do to your users. It finishes uncertainty, which is always a win for creating conversions.

7. SHOW THE PRODUCT WHEN FILLING FORMS

Talking about uncertainty, what if a user required to check a tiny little detail of their product again before feeling fully assured about the purchase they are about to make, and that too in the middle of the checkout process?

Would you create them leave the registration process, see their product again and start again with the registration process? You will be defeating the user experience that way. So, it’s a good idea to always show the product your users are about to purchase while they are busy filling the final forms, you never know when they’d want some assurance about the product they are about to spend their money on.

8. INCLUDE ALTERNATE PAYMENT METHODS

Include mobile payment approaches such as Apple Pay, Android Pay, Amazon Pay, PayPal, stripe and the likes along with traditional payment methods (debit & credit cards) to give your users sufficient of choices to pay you from their preferred merchant.

These services simplify the checkout process even more as payments from services like Apple Pay and Android Pay is done with a click and destroys the essential to enter your billing or shipping address and contact information, which can be great for making conversions. Also, sometimes it’s a bit hard for users to fill in their card details on-the-go, so providing these alternative easy payment methods can really affect your foot line.

9. OPTIMIZING YOUR DOMAIN EXPERIENCE

Your users would feel the same way if you don’t streamline your domain and keep it consistent throughout the whole shopping experience.

So, purchase an SSL to create your own payment gateway and reduce the feeling of trust and security in your users and maybe make some extra sales.

We hope by taking care of these factors, you’ll see some promising results for your business. Have some other thing in mind that helped you in making huge conversions on your e-commerce store? We’d like to know them in the comments.