How Similar Is the Student Experience to Customer Experience?

[JasonBrown]

Go to a non-business department in any university and ask what they think of the idea that they are actually selling a product/service and should treat their students like a business treats their customers.

In all likelihood, you’ll get a lot of horrified looks.

The students will nod in agreement, but the faculty — especially those who are passionate about academia – will give you haughty glares and might just evict you from the premises.

After all, how dare you accuse them of being involved in such lowly and plebian pursuits as commerce.

And if you think that language was painful, try going to a lit department. You’ll probably spend half an hour listening to a speech peppered with every possible literary device that could probably be condensed to: “You are pleb and should disappear from my sight.”

Unfortunately for those who are so enamored with academia they can no longer see the books for the library, we have unpleasant news: you are selling a product and a service.

When you start teaching and handing out higher education degrees for free, then we can talk about you being above “plebeian pursuits.” Until then, though, as long as students pay for their education, whether directly or indirectly, they are customers.
https://cloudcherry.com/blog/similar-st ... xperience/