What is different between PPC and Adword?

For discussion of general Search Engine Optimization, not specific to any engine.
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ritesh3592
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Re: What is different between PPC and Adword?

Post by ritesh3592 »

PPC (Pay Per Click) is a model in internet marketing, in which the one who promote ads will pay for a click. PPC is mostly used in search engine marketing whereas Google Ads, Bing Ads and some more will be under this. Adwords is a tool used to promote ads in Google and it’s not same as PPC.
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