What is Life Time Value and How to Track It in Google Analytics ?

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nick0201
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Re: What is Life Time Value and How to Track It in Google Analytics ?

Post by nick0201 »

Google launched a metric to track calculate customer lifetime value. The Lifetime Value Report is located under the Audience section of the Google Analytics interface. This tool tracks performance over the past 90 days to better understand the behavior of customers and what they bring to your business.
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