Acceptable Conversion rate?

[Mr.Garry23]

Hey guys, what do you view as an acceptable conversion rate for your site? For our company site, we view someone registering for our free newsletter as a conversion. We just recently recalculated our conversion rate and I was wondering how that rate stacks up. I would imagine that it is pretty low, and if it is, I might have the data I need to suggest some design changes. So... what kind of conversion rate do your sites have?

[Bodavhen]

I think customers leave the shopping cart after getting online comparison with other competitors in terms of price and brand or feeling a sort of insecurity during online payment.

[Malrgaf]

I definitely don't know the answer to this but I really think it depends on how specific your traffic is.
I have a conversion rate of about 5% but I only get about 40-50 visitors per day.

[Thuhihup]

Most of the common research on the subject indicates that free offers convert at around 3-5% from PPC campaigns and slightly lower for oraganic SEO. Of course a good free offer can convert at several times this but if you're getting rates of 8, 9 or 10%, you're doing something right.