Importance of optimising a Landing Page

[jack81]

As web designers we know that landing pages are very important, when designing your web site. It assists to optimise the web site and is a main component in Online Marketing. A good landing page will bring out not what the product or service is, but what the company can do to assist the visitor to fulfil their needs. It s generates a bespoke sales pitch for your company and attracts the potential customer to be engaged in the process.

Well built landing pages do not dump the visitor into the home page, but promote special offers of the available services, products or new features of your company and would eventually direct them to your main web site. A landing page is also known as a lead capture page, as it appears when a potential customer clicks on an online advertisement of the company. The page displays a sales copy which is a logical extension of your advertisement or link.

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[Armanarora]

Very nice article...all information is very helpful....

[myndconsulting]

well for optimizing a landing page, latest web 2.0 website concepts are aiming for this, its where at first glance on the home page the potential customer will know what he is going to get on that site, what it is about and how he can get the offers.

[Benjustin]

landing page testing is also essential

[my_misyel]

I must admit that I go for traditional ways when optimizing landing pages. However, I am also taking the web 2.0 approaches.