How long do you guys spend looking for domain names?

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Honestly, it's really not that hard to find a worthwhile domain (even .com's) that has a high search volume. I see this forums setup to value domains people have just registered (for the most part).

My question is why? All you've got to do is spend 10 minutes cross-referencing keywords with the hundreds of domain tools freely out there, and you're likely to find something just as good, if not better.