What are doorway pages?

[Sacredtravel]

Doorway pages are a type of web page created exclusively to gain popularity with a specific search engine. They are also referred to as bridges, gateways, and entry pages. They are a matter of contention within the search-engine optimization world, with some holding that their use is both immoral and ultimately counter-productive, and others believing they are a sure-fire way to achieve consistently high rankings.

The underlying concept of doorway pages is simple: a webmaster targets specific keywords to be associated with their site, then builds a number of pages actively targeting those keywords. These doorway pages are not meant for human surfers, but rather for the spiders or robots search engines use to index websites. Many doorway pages make use of a meta tag, refresh, to ensure that human visitors to the doorway pages never even see them. In the past few years, however, many search engines have begun penalizing pages for using the refresh tag, and webmasters have consequently turned to other options.

In the past, doorway pages were quite effective, with search engines rewarding the practice by offering top placement to sites that successfully used thousands of doorway pages to boost their rankings. Recently, though, search engines have begun cracking down on the use of doorway pages, seeing them as a threat to their link relevancy. It has therefore become the opinion of many optimizers that a better long-term strategy is to focus on optimizing the actual content of one's site, rather than building doorway pages to 'fake' the content.

For those who decide to continue using doorway pages, a number of best practices have been developed to minimize the penalties of the search engines and court improved rankings. One example is using alternate methods to the meta refresh tag to bring people from your doorway pages to your main page. Javascript redirects and human-clickable links are the two most popular alternatives.

Another major factor in search-engines identifying doorway pages is their nearly identical layout. As a result, a number of webmasters have discovered that search engines are more lenient if they build each of their doorway pages by hand and alter them all. This takes a bit longer, of course, but the payoff is generally considered worth the time.

Thanks.......


Ancient Mysteries

[optiplex]

your writing & your topic is very nice.

[amitmax]

Yes,we should avoid to create doorway pages or to place links there because search engine never like that.Anyway,thanks for sharing a very nice and important information in this thread.

[mrandrei]

Doorway pages are a big no no in SEO. It won't do anything good for a website. It's a blackhat tactic.

[ssmithjohn]

The doorway pages are easy to identify because they were designed mainly for search engines, not humans. There are several ways to deliver the cover pages. The low-tech way is to create and present a page that is targeted to a particular phrase. Some people take a step further and create a page for each phrase and each search engine.

[optiplex]

thaanks for argument.

[bloomtools]

Hello..............

Doorway Pages are Web pages created specifically for obtaining top search engine positions and not to benefit end users. Computer-generated doorway pages are usually created to rank high on specific search engines

[Abhinandangarg]

these kind of pages are design for search engines not for users. that has more relevancy to keyowrds

[kvnfrnk]

Doorway pages were quite effective, with search engines rewarding practice of offering the best location for sites that have been used successfully by thousands of doorway pages to boost rankings. Recently, however, search engines have begun cracking down on the use of doorway pages, seeing them as a threat to their relevance link.