Articles: It based on keywords we write the content and submit in the article websites. Try to submit the unique article it will give more useful for the keywords to rank better.
Press Release: It’s news about the company.
Article submission and press release are different method of seo.
In Article submission you can post your thoughts or written article, but in press release you must have to post about latest news about your relevant categories.
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Articles can cover almost anything. If well written, and perceived by readers as a valuable source of information and objectives, which can spread like wildfire online with a little help from our new friend from the media. SMO success largely depends on the position of your subject and title of the article. People love lists, and I personally have been very successful positioning client relationship with Articles 10, etc.
Press releases are intended to convey information worth of a company, product, service, event, etc are often self-service, strategic marketing tools. This should not be a negative connotation, as business people you probably want to keep abreast of developments within their own industry business, or keep an eye on competitors.
From the article you can get back links from your author resource with desired link text, where as from a few press releases you will get a home page back link to your site.
An article is about stuff that you want to write that has a relevant to your site. While press release is like classified ads, promoting something new about your site.
Article is an information about a particular subject. Its not a means of marketing.
Press Release is a news of company offers. Its a best means of marketing your company services.
One more thing I like to add that article writing is based on authors mind, he can write in any subject, where as press release is written by basing on a particular news or announcement.
A press release is generally used to create short-term buzz for a particular event or promote a certain aspect of a business for a specific purpose.
Articles are simply information pieces that you use to market your business through distribution to various article marketing directories.