what is black hat seo and white hat seo ??

[Ken Peterson]

Black Hat SEO is totally unethical way to generate massive number of links and traffic towards your website in short time which can lead your website into blacklist by search engines forever while White Hat SEO is completely legitimate way to gather natural links and traffic from search engines. Though What Hat SEO is time consuming and to be utilized effectively in terms of current change of algorithms.

[sofyjohnson18]

White hat SEO is just opposite of Black hat SEO. White hat SEO improve search engine performance while black hat SEO refers to attempts to improve ranking in ways that are not approved by search engines.

[RichardRoby]

White hat is a ethical seo who follows each and every algorithm of Google. Black hat SEO is a non ethical SEO techniques which is opposite from white hat SEO.

[martin84]

Black Hat SEO is an aggressive SEO strategy and it is too risky. While White hat SEO is a safe strategy and it follows search engine guidelines.

Best Way To Get TOP10 Google Rankings in 2014

[RichardRoby]

The link building in black hat seo is totally done through automation which is illegal and also there is a chances of deleting the links very fast by the Google and the link building part in white hat seo is done manually which is legal and there are very rare chances of deleting the links by search engine.

[sharplessons]

well it is same like black money and white money, which will you prefer?. i will not go for wrong and shortcut way to make money, same applies to SEO.