PPC advertising “must know” tips and strategies

[barefooted]

First of all, you have to make sure when you are setting up your campaigns that you are separating your search campaigns and your display campaigns.

There is search advertising. Then there is display advertising.
Display advertising is a totally different form of advertising. These are the banner ads you see when you are on a Web site. You see the big banner that goes up and down on the page or across the page. It has images and letters and maybe it is flashing around, somebody is dancing on it, and stuff like that. That is display advertising.

An advanced strategy is to test dynamic keyword insertion.

What is that? It is a big, fancy phrase. Dynamic keyword insertion into an ad is essentially a way that you can take the search term that somebody typed in and automatically make it a part of your ad.

Next tip is “Use Ad Extensions.”
This is one of the most underutilized and also most powerful things you can do to your ad campaigns to take them to the next level.
An ad extension is information you can add to your ad. It makes the ad stand out from other ads and it will dramatically increase the responsiveness of those ads. If you do a search now and start paying attention, you will notice that some ads have additional information that others do not. There is a variety of things you can use. You can put in the stars from ratings; you can put in the Google +1 number. If people are “plus-ing” your content or your product or whatever using Google + social network, you can see it there. You can put various types of tags, comments, and reviews. You can put information about your location. You can put your address and things like that in the ad. You can put a hyperlink and your phone number in the ad.