New Google Adwords formula will favor high bids

[Adan]

I think it´s a disgraceful initiative from Google with the only purpose of making more money! They always claim that all their initiatives are focused on increasing the user experience but in this case there´s no way they can sell us that reason.

This new formula will just make easier for big companies to cope the Top placements, as they´ll be able to afford high CPCs even making a loss, overtaking other advertisers that have been there for a while building their CTR history.

[Joseph James]

I agree with you. Any new guy can outbid you. But I think noone can bid too high for too long. Well i am talking about individuals.

[Adan]

Yep, that's the thing, big companies can now more easily overtake an individual that has been building their CTR history for a long time. Big companies can afford making a loss for a while. I think it's unfair for the companies that were bidding for a long time.