How exactly does SEO work?

[lanchi1993]

SEO is one of the most over-complicated marketing strategies, due in part to misinformation in the industry by some of the biggest sources (mentioning no names as I don’t want to get sued)

Any ranking process should be as follows:

Audit - Full website audit so you know what is going on with the site! If the site is brand new then there is no need for this.
Strategy - Create a strategy based on the audit and the business’s overall goals, this will also give you a ranking timescale.
Keyword research - Researching the most profitable keywords for your business, not just the obvious ones either, dig deep into longtail keywords.
On-page optimisation - All the key on-page signals that Google looks, implemening your keywords throughout without over-optimising.
Backlinks 1 - Generate the baseline backlinks, these are your social account links, press release links, citations and any branded or URL link that helps Google establish relevance for your site.
Backlinks 2 - The powerful links that will take you from page 2 to the top of page 1, authority guest posts, outreach, influencer marketing, competition analysis, broken link building ect.
Stop overcomplicating it!

Full 3,000 word article (how we have ranked every single client over the past 5 years): hqseo.co.uk/client-seo-our-strategy

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